LONDON–(BUSINESS WIRE)–What is propelling growth in the paints and coatings industry? Infiniti’s industry experts analyzed the market and identified factors such as economic growth, increasing demand for consumer goods, and high demand by the construction sector in developed and developing countries. However, industry players must also prepare for volatile raw material prices, global economic uncertainty, and regulatory hurdles. Infiniti’s industry experts provide companies in the paints and coating industry with in-depth insights, data-driven strategies, and a comprehensive understanding of the factors affecting their market. Our solutions help companies overcome changing market dynamics and enable prepared and strategic growth. To leverage Infiniti’s expertise in offering solutions for paints and coatings manufacturers, and help your business expand substantially, request a free proposal.

“The global paints and coatings industry is expected to grow at a considerable rate over the coming years. As such, companies operating in the paints and coatings industry are in need to take strategic initiatives,” says a manufacturing industry expert at Infiniti Research.

Business Challenge:

The client, a paints and coatings manufacturer, based out of Germany, sought to establish operations with a new production unit in the United States. Simultaneously, the US paints and coatings manufacturing market witnessed challenges regarding maintenance work, regulatory hurdles, and the volatility of raw material prices. These challenges were causing production units to close and made it more challenging for the manufacturer to expand operations. The client wanted to gain a comprehensive understanding of the US paints and coatings manufacturing market and sought in-depth insights into cost structure and customers’ preferences. Therefore, they approached Infiniti Research to leverage our expertise in offering market identification solutions. During the nine-week engagement, the paints and coatings manufacturing market client also wanted to identify cost-reduction strategies, understand competitors’ positioning and price points, and expand their product portfolio.

Our Approach:

To help the paints and coatings manufacturing market player expand their operations, Infiniti’s market identification experts developed the following comprehensive approach:

  • Conducted over 100 in-depth interviews with industry leaders, marketing professionals, and other stakeholders
  • Compilation of relevant data regarding cost structure, profitable opportunities, and changing market dynamics from various reliable secondary sources
  • Identified significant risk factors in the paints and coatings manufacturing market and established risk management strategies
  • Provided crucial data regarding competitors’ business models, profiles of pipeline players, and an algorithm for the pricing approval process
  • Created and mapped R&D market opportunities and developed a go-to-market and company acquisition action plan

Speak to industry experts to understand how our market identification strategies transform businesses, enable growth, and help companies expand business operations in the paints and coatings manufacturing market.

Business Outcome:

Infiniti’s market identification solution enabled the paints and coatings manufacturing market client to successfully analyze the US industry and understand the regulatory and competitive environment. Further, the client developed an understanding of the value chain, identified new technologies, and technology providers in the US paints and coatings manufacturing market. Our experts provided the client with strategic market entry recommendations and helped them identify their ideal target customer segments. Additionally, the manufacturer adapted to changing raw material prices, environmental regulations, and cost structure in the US paints and coatings manufacturing industry. The client substantially improved operational efficiency and increased sales by 23% within two years of entering the market.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to analyze competitive activity, see beyond market disruptions and develop intelligent business strategies. To know more, visit:


Please enter your comment!
Please enter your name here